Boost your SEO by adding authorship
Sure, a lot of us with blogs write these things knowing no one will ever read them. Myself included. But, the truth is, if no one ever READS what you’ve written on your blog, the whole endeavor seems a bit pointless, no?
(Ok..maybe I’m the only one who suspects that no one other than my wife reads my blog…)
One thing you can do to make your blog posts more visible to users, is add verified authorship to your blog and all of your blog posts. Once done, your pages will show up in search results like mine does below (complete with a shot of my grinning ugly mug):
The steps to get this done are incredibly easy, I got it all done inside of 15 minutes… and when you’re done, you will not only have increased your visibility (and clickability), but by extension added a bit more authority to the posts you write.
- Create a Google + profile
Seriously, this is about as hard as this whole process is going to get. I wasnt kidding when I said this was easy.. Head on over to plus.google.com and create your profile. Remember to add your profile picture, so you can be seen grinning out of your search results.
- Set yourself as a “Contributor” to your blog
In your Google + profile, make sure you list yourself as a contributor to your blog, and to any other blogs you may write for. In this way, Google will be able to verify the links you place on your blog in a 1 to 1 manner. When they see the links (you’ll be doing those next) inside your blog, and they compare it to your profile, they’ll know its not spam.
- Add REL= authorship to the HEAD of your document(s)
If your blog is built on a framework like WordPress, just simply add <link rel=”author” href=”[your Google Profile URL]“> into the HEAD area of your header.php file. If you’re not using a CMS framework, you will have to add it by hand to all of your pages or header includes.
Once this is done, you’ve basically informed Google that YOU are the author of your site. (wasn’t that easy?)
- Link your “Written By” text
Once again, if you’re using WordPress or another CMS, just add this to the template…or you can do it by hand to the includes or individual pages. In WordPress, in the Single Post template (single.php) you will see the code that draws in the author name for each post from the database. It will read something like <?php the_author();?> . Simply add a link to that, by changing it to <a href=”[your Google Profile URL]?rel=author”><?php the_author();?></a>.
That little “?rel=author” at the end of the URL, will add a bit more link juice for you…and you now have a link on every single page telling Google, “Pay Attention…this is the author of this piece!”
- Add Google + to your social links
If you use social links on your site, add one for your Google + profile page, and make sure you use the “?rel=author” like in the step above. To see it in action click on either the Google + button in the right hand sidebar of the homepage, or the one in the footer of this page.
See? 5 Simple steps and you’ve increased your SEO by adding “rich data” to your blog (you can test your results using Google’s Rich Snippet Tool), and at the same time you made your blog posts on any subject more relevant to your users.
Keep this kind of thing up and you’ll have loads more people reading your blog.