Comments for I Spy With My Little Eye http://graveshow.com/blog Just another WordPress site Wed, 11 Jan 2012 20:19:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on So…uh…where ya from? by Ta2dgurlnj http://graveshow.com/blog/inspiration/where-ya-fro#comment-10 Ta2dgurlnj Wed, 11 Jan 2012 20:19:42 +0000 http://graveshow.com/blog/?p=2003#comment-10 IFJ, the home of pork. IFJ, the home of pork.

]]> Comment on The new Lexus ads for the holidays…effective? by Ben http://graveshow.com/blog/advertising/lexus-ads-holidayseffective#comment-9 Ben Fri, 30 Dec 2011 14:02:55 +0000 http://graveshow.com/blog/?p=1962#comment-9 Lexus knows its vehicles primarily appeal to women. These ads try to stretch into metrosexual men, but instead use boys who probably looked in good in their 8x10s...but in motion, seem out of touch with women and cars. Well, maybe not a Lexus. Or a poodle. Lexus knows its vehicles primarily appeal to women. These ads try to stretch into metrosexual men, but instead use boys who probably looked in good in their 8x10s…but in motion, seem out of touch with women and cars. Well, maybe not a Lexus. Or a poodle.

]]> Comment on The new Lexus ads for the holidays…effective? by tomas http://graveshow.com/blog/advertising/lexus-ads-holidayseffective#comment-8 tomas Tue, 27 Dec 2011 02:49:27 +0000 http://graveshow.com/blog/?p=1962#comment-8 Gotta go with Gary, Ben; would it KILL you to get in touch with your feminine side? I mean the ad shows how the young and attractive Women are eating it up, while you and I sit…eating on the couch. As far as the spot goes, Lexus has succeeded in irritating me to the extent that I had never heard the piece with a tin ear for classical, could not distinguish it having heard all three ads. It just left me wondering how you get that into an elevator. Is that an MP3, did she climb up there or something? Then next on a music box… really? It seemed like it played slow or something, only to be left out of the game altogether with the Pseudo Guitar Band rendition of the holiday jingle for which I could not distinguish, the pantomimic aspects making it very uncomfortable for me. Gotta go with Gary, Ben; would it KILL you to get in touch with your feminine side? I mean the ad shows how the young and attractive Women are eating it up, while you and I sit…eating on the couch. As far as the spot goes, Lexus has succeeded in irritating me to the extent that I had never heard the piece with a tin ear for classical, could not distinguish it having heard all three ads. It just left me wondering how you get that into an elevator. Is that an MP3, did she climb up there or something? Then next on a music box… really? It seemed like it played slow or something, only to be left out of the game altogether with the Pseudo Guitar Band rendition of the holiday jingle for which I could not distinguish, the pantomimic aspects making it very uncomfortable for me.

]]> Comment on The new Lexus ads for the holidays…effective? by Gary http://graveshow.com/blog/advertising/lexus-ads-holidayseffective#comment-7 Gary Thu, 22 Dec 2011 01:25:18 +0000 http://graveshow.com/blog/?p=1962#comment-7 Ben says: 'I can’t imagine telling the guys around the poker table that I just bought a new Lexus. They’d reply"Did you also get a new scarf?”'.... Mama's boys? Really? What does it say about you that you're more concerned with how your little boyfriends look at you than what an attractive female thinks lmao... I think I'll take being a healthy weight, unshaven, scarf-wearing, headful-of-hair young attractive (to women) man than some ignorant, old, bald, clean-shaven (cause that's oh-sooo important -- excuse me while I barf), closet fag.. This is why I hate 90% of lard-ass americans, you all are out of touch with reality. Ben says: ‘I can’t imagine telling the guys around the poker table that I just bought a new Lexus. They’d reply”Did you also get a new scarf?”’….

Mama’s boys? Really? What does it say about you that you’re more concerned with how your little boyfriends look at you than what an attractive female thinks lmao… I think I’ll take being a healthy weight, unshaven, scarf-wearing, headful-of-hair young attractive (to women) man than some ignorant, old, bald, clean-shaven (cause that’s oh-sooo important — excuse me while I barf), closet fag..

This is why I hate 90% of lard-ass americans, you all are out of touch with reality.

]]> Comment on The new Lexus ads for the holidays…effective? by Ben http://graveshow.com/blog/advertising/lexus-ads-holidayseffective#comment-6 Ben Fri, 09 Dec 2011 13:58:05 +0000 http://graveshow.com/blog/?p=1962#comment-6 I agree the jingle is a miss. But I'm also curious about the selection of male models in the ads. Just look at the cat in Ringtone. Note his arm motions when he views the car. Now notice almost all the male leads are skinny, weak, unshaven and have silly coiffes. Bangs...really? The women must be their sisters. What message is Lexus sending here? That not only does their marque appeal to moms, but also mama's boys? I can't imagine telling the guys around the poker table that I just bought a new Lexus. They'd reply, "Did you also get a new scarf?" I agree the jingle is a miss. But I’m also curious about the selection of male models in the ads. Just look at the cat in Ringtone. Note his arm motions when he views the car. Now notice almost all the male leads are skinny, weak, unshaven and have silly coiffes. Bangs…really? The women must be their sisters.

What message is Lexus sending here? That not only does their marque appeal to moms, but also mama’s boys? I can’t imagine telling the guys around the poker table that I just bought a new Lexus. They’d reply, “Did you also get a new scarf?”

]]> Comment on The new Lexus ads for the holidays…effective? by Mark http://graveshow.com/blog/advertising/lexus-ads-holidayseffective#comment-5 Mark Thu, 08 Dec 2011 01:31:26 +0000 http://graveshow.com/blog/?p=1962#comment-5 Thanks for posting this. I'm with you. I am a sales & marketing professional. Also, I worked with Infiniti in the last year. I agree that the commercials will not have the impact they should (aka: fail). Personally, I did not understand it was the Lexus Jingle even after seeing a couple of the ads. It sounded to much to me like a Christmas jingle. So the commercials missed me completely. Note that I am here "talking" about the ad so they could claim it as a victory, but frankly when I think about the ads I remember them as irritating -- which is not an emotion you want tied to your brand. Another point to consider... Maybe the purpose of the ad was to make people more familiar with the Lexus jingle. Acting like everyone would easily recognize it makes people feel like they should know it. Even if that was the goal, I think it is still a fail. I've seen all the ads and still don't recognize the jingle. The best way to have a jingle stick is to put it in an ad that is enjoyable, not shame me into remembering it. (I admit that I may be underestimating how effective this "you are to low class to recognize the Lexus jingle" strategy is for rich snobs.) :) Thanks for posting this.
I’m with you. I am a sales & marketing professional. Also, I worked with Infiniti in the last year. I agree that the commercials will not have the impact they should (aka: fail).
Personally, I did not understand it was the Lexus Jingle even after seeing a couple of the ads. It sounded to much to me like a Christmas jingle. So the commercials missed me completely.
Note that I am here “talking” about the ad so they could claim it as a victory, but frankly when I think about the ads I remember them as irritating — which is not an emotion you want tied to your brand.
Another point to consider… Maybe the purpose of the ad was to make people more familiar with the Lexus jingle. Acting like everyone would easily recognize it makes people feel like they should know it. Even if that was the goal, I think it is still a fail. I’ve seen all the ads and still don’t recognize the jingle. The best way to have a jingle stick is to put it in an ad that is enjoyable, not shame me into remembering it. (I admit that I may be underestimating how effective this “you are to low class to recognize the Lexus jingle” strategy is for rich snobs.) :)

]]> Comment on The DEATH of RDFa? by Industry embraces the semantic web! Just like us, only different…. « BioMed 2.0 http://graveshow.com/blog/news/death-rdfa#comment-4 Industry embraces the semantic web! Just like us, only different…. « BioMed 2.0 Tue, 21 Jun 2011 02:43:13 +0000 http://graveshow.com/blog/?p=1617#comment-4 [...] format known as “microdata”.  Some are seeing this as the possible death of RDFa: http://graveshow.com/blog/tutorials/web-design/death-rdfa.  Others are not sure if it is a threat or [...] [...] format known as “microdata”.  Some are seeing this as the possible death of RDFa: http://graveshow.com/blog/tutorials/web-design/death-rdfa.  Others are not sure if it is a threat or [...]

]]> Comment on The DEATH of RDFa? by Schema.org : where business and academia could meet! « ali1k’s Blog http://graveshow.com/blog/news/death-rdfa#comment-3 Schema.org : where business and academia could meet! « ali1k’s Blog Sun, 05 Jun 2011 22:12:30 +0000 http://graveshow.com/blog/?p=1617#comment-3 [...] The DEATH of RDFa? [...] [...] The DEATH of RDFa? [...]

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