As designers, we tend to leave a lot of the tracking and numbers side of things to the marketing and analytics folks. We are, as a species, more interested in whether it worked or didn’t work. We tend to be too inclined to just say, “Give me the results.” But, over the past half-decade, working for a company that is very highly driven by analytics, I’ve learned how useful, and yes, even cool tracking the details of … Read entire article »