I Spy With My Little Eye » Case Study
Determining My Target Audience
dem·o·graph·ics /dim-uh-graf-iks, noun ( used with a plural verb ) the statistical data of a population, especially those showing average age, income, education, etc. In any aspect of design or marketing, online or offline, demographics play a key role. It’s important to know who is seeing your work or your offers, who might be visiting your site, and who your customers are, so that you can tailor your offer to better suit that audience. If you sell a … Read entire article »
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Case Study: Redesigning Graveshow.com (Part 1)
They say “the cobbler’s children go barefoot” (interestingly, back in 1773 the proverb was listed as “The Shoe-maker’s wife often goes in ragged shoes”)… And this site is no exception. I’ve wanted to redesign for some time now, and this current design is just a free theme I found somewhere and decided to use, “in the interim” I thought. Well, its been months now, and the interim carries on. So, taking a cue from Paul Boag and his site, BoagWorld, I’m going to redesign right here in full view of you, my readers, and thereby give you a glimpse into my thinking and my design process. In the past, I’ve created a redesign in obscurity, and just launched it when it was done. But this time I plan to approach it … Read entire article »
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