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I Spy With My Little Eye » Advertising

Study says online ad spending will surpass print spending in 2012

January 20th, 2012 | Add a Comment

According to a study released by eMarketer, a website that specializes in publishing data, analysis and insights on digital marketing, media and commerce, projections for 2012 show that online ad spending will surpass print ad spending for the first time in US history. Pretty good news for folks like me, who build those ads. (Even if I AM still looking for work at a place where I can build the aforementioned ads) But, I think its good news for the industry as a whole really. ..online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a spend of $33.8 billion on print. That’s impressive growth, especially since 2011 also witnessed a 23% jump in online ad spending, according to eMarketer’s calculations. Online ad revenues … Read entire article »

Filed under: Advertising, Design, News

Words mean things in “Engrish” too!

January 8th, 2012 | Add a Comment

Someone in Japan needs to bone up on their profanity a bit… As if to prove the point of my previous post: “Remember: Words MEAN things” from 1/3/12, the photos below are all the rage on the interwebs. Now THATS what I call a sale… Source: Japanese Sub-culture Research Center Source: SuperHappyAwesome … Read entire article »

Filed under: Advertising, Design

Remember: Words MEAN things

January 3rd, 2012 | Add a Comment

Welcome to 2012! Hope you all had a great holiday! Job woes aside, I spent my time with family, which always makes me happy. Plus…I got a Jaromir Jagr shirt and a Jimmy Rollins jersey…hello…best gifts ever! While shopping for the holidays I came across this… And of course it got me to thinking about this design and advertising business of ours…funny how when you love what you do, you always think about work…even away from work (or … Read entire article »

Filed under: Advertising, Inspiration

The new Lexus ads for the holidays…effective?

December 2nd, 2011 | 5 Comments

Admittedly, I’m no commercial director. I’ve never done a spot for TV, nor even been involved in the process. But, much like a cabinet maker can discuss the intricacies of woodworking with a deck builder, or a rabbi can network with a priest about ministering to their congregations, I think we graphic designers ARE uniquely suited to discuss advertising with our television oriented colleagues. There is a new line of Lexus spots airing nationwide now to … Read entire article »

Filed under: Advertising, Inspiration